<MedPlus is looking for a Director, Product Marketing ChartMaxx>

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Director, Product Marketing, ChartMaxx

Job Summary:

This position will be responsible for formulating product and business plans for the ChartMaxx offering by applying market research, sales intelligence and customer feedback to formulate product business revenue and revenue production. He or she will work hand in hand with technical product management to determine technical requirements and long term strategies for the Company’s products. This position will build business product plans to drive revenue for ChartMaxx and construct a cross-segment business plan with proper requirements predictions, distribution methods and revenue generation models.

Principal Responsibilities:

Provide overall global product direction to optimize adoption and maximize revenue for ChartMaxx through leveraging market and competitive intelligence, customer requirements analysis and product forecasting.

Maintain closeness with the hospital and RHIO customer, as appropriate, to understand their needs, their buying intentions and processes and their responses to planned product improvements and development

In support of the Segment Marketing Leads, define segment-specific differentiated go-to-market strategies encompassing pricing, distribution strategy and marketing plans.

Assist technical and requirements staff with collection of requirements information for new product development, through various market intelligence channels, and participate in the enhancements prioritization process

Work with Research Manager to provide guidance for ongoing analysis of competitor products and to guide ongoing analysis of market landscape including current or potential target markets, size of market, and identification of key market success factors.

Work with Sales, both MedPlus and Quest Diagnostics (as appropriate), and Professional Services to develop training, launch and implementation plans. Work with Sales Support to develop ongoing product training to support each release.

Monitor the movement of standards organizations and governmental initiatives relative to their impact on our clinical information solutions:

Ensure Quest Diagnostics/MedPlus interests are represented and influence these initiatives where possible
Ensure our product is positioned to comply with necessary standards and accrediting organizations

Build and maintain strong working relationships with MedPlus Sales, business development, professional services, technical product development and MedPlus executive teams as appropriate to support the development and deployment of the ChartMaxx offering.
Support large sales opportunities by providing necessary product/industry expertise and perspective and providing RFP support, as necessary.

Knowledge, Skills and Abilities:

Proven experience in managing and marketing products through the product life cycle.
Deep understanding of hospital departments and workflow.
Strong analytical skills including ability to take specific data and work toward positive, concise plan of action and effectively articulate that in written and verbal form.
A strong understanding of the competitive and vendor marketplace.
Strong inter-personal skills; the ability to drive large cross-functional organizations and multiple programs towards a common objective.
Strong ability to synthesize inputs from various sources and drive product business management to efficiently and effectively reach the stated objectives.
Executive-level oral and written communication skills.
A passion for growth and for the customer.

Minimum Requirements:

Proven Business Plan and Product Marketing expertise in healthcare IT field.
Minimum 5-7 years experience in hospital HIT
Bachelor’s degree in Marketing, Business Administration or related field or equivalent on the job experience. Masters degree in Marketing, Business Administration, or related field is preferred.

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